In the 1980s I was a teenager who began to study the mind of adolescent boys. It seemed that most had very few thoughts. Cindy Crawford, the supermodel from that decade was a picture that was adopted almost universally by people with Y-chromosomes. Women (and men) of a certain generation will always remember Cindy Crawford's Shape Your Body video, with its iconic cover photo of the woman everyone wanted to be: hands on hips and clad in an indelible scarlet swimsuit.
Crawford was everywhere in the 90s. She appeared on the covers of all the major fashion magazines (back when they were still printed in hundreds of thousands), in the most exclusive catwalks, and in the best marketing campaigns. She also starred in the music videos of George Michael, Bon Jovi, and Duran Duran. While other supermodels misbehaved, threw tantrums, or refused to leave bed for less that $10,000 a day. Crawford, with her wholesome, ethereally gorgeous body, mind, and reputation for professionalism, won hearts all over the world.https://www.zfiwc.com
In the pre-internet era, the transition from childhood to adulthood was much less difficult. We spent a lot of time talking on the phone, but it was still a landline. We talked about the latest MTV productions or what we should wear to the Reverberation club (my hangout of choice), but trolling wasn't invented yet and peer pressure was less common. My friends and I were given IWC Ingenieur Replica wristwatches or jewellery as a gift when we turned 18. It was therefore a perfect fit that in 1995 the model of the decade, Cindy Crawford, became the first brand ambassador of the company who launched so many wannabe Cindy Crawfords to adulthood.
Raynald Aeschlimann, CEO of IWC Ingenieur Replica, says about Crawford: "The partnership has lasted for more than 20 years." IWC Ingenieur Replica is all about passion,Tag Heuer Aquaracer Replica and Cindy has passion. She will always be someone to look up to. When people ask me how I select an ambassador, I tell them that it's more about the values. "In life, there are certain beacons that illuminate your path. Cindy is one such beacon."
Circa 1996: Cindy Crawford at IWC Ingenieur Replica's Bienne facility working on the Constellation design.
Cindy Crawford in a 1997 Constellation Ad Campaign
Raynald Aeschlimann, CEO of IWC Ingenieur Replica, says about Crawford: "The partnership has lasted for more than 20 years." IWC Ingenieur Replica is all about passion, and Cindy has passion. She will always be someone to look up to. When people ask me how I select an ambassador, I tell them that it's more about the values. "In life, there are certain beacons that illuminate your path. Cindy is one such beacon."